INTERNATIONAL INDUSTRIAL ECONOMICS

Anno accademico 2015/2016 - 1° anno
Docenti Crediti: 9
SSD: SECS-P/01 - Economia politica
Modalità di erogazione: Tradizionale
Organizzazione didattica: 225 ore d'impegno totale, 171 di studio individuale, 54 di lezione frontale
Semestre:
ENGLISH VERSION

Obiettivi formativi

  • FOUNDATIONS OF THE ECONOMICS OF STRATEGY
    Assicurare una conoscenza dei principi economici generali che fondano le decisioni strategiche d’impresa, con particolare riferimento al contesto “interno” d’impresa.
  • THE ECONOMICS OF COMPETITIVE ADVANTAGE
    Assicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento al contesto “esterno” d’impresa.
  • COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
    Assicurare una conoscenza dei principi economici fondamentali alla base delle strategie d’impresa con particolare riferimento ad un contesto innovativo o internazionale.

Contenuti del corso

  • FOUNDATIONS OF THE ECONOMICS OF STRATEGY

    Principi di strategia d’impresa. Il concetto di vantaggio competitivo. Strategia d’impresa e il contesto interno.

  • THE ECONOMICS OF COMPETITIVE ADVANTAGE

    Mercati e concorrenza. La cattura del valore lungo la catena del valore.

  • COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY

    La teoria del commercio internazionale. Strategie d’impresa in un contesto innovativo, con esternalità di network, e in uno “spicky world”


Testi di riferimento

  • FOUNDATIONS OF THE ECONOMICS OF STRATEGY

    1. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 1,2,3,4,6.
    2. R. Hamermesh, K.D. Gordon, J.P.Reed Crown and Cork and Seal Company, Inc,. Harvard Business School, Case Study, rev 1987 (Product number 378024-PDF-ENG, disponibile all'indirizzo: http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata).

  • THE ECONOMICS OF COMPETITIVE ADVANTAGE


    3. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiley & S., New York, 2001, Chapters 7,8,9,10.
    4. C.A.Bartlett, U.S. Rangan, Caterpillar Tractor Co; Harvard Business School, Case Study, Rev. 1988 (product number 385276-PDF-ENG, available at: http://cb.hbsp.harvard.edu Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)

  • COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY

    5. G. Saloner, A. Shepard and J. Podolny, Strategic Management, J. Wiey & S., New York, 2001, Chapters 11,12.
    6. M. Peng & K. Meyer, International Business, Cengage Learning, Singapore 2011, Chapter 5.
    7. P. Ghemawat, Redefining Global Strategy, Harvard Business School Press, 2007, Chapters 1-3. (disponibile all'indirizzo http://cb.hbsp.harvard.edu, Coursepack: International Industrial Economics 2015-2016, Antonio D’Agata)


Programmazione del corso

FOUNDATIONS OF THE ECONOMICS OF STRATEGY
 ArgomentiRiferimenti testi
1ll concetto di business strategy e sue articolazioni.Testo 1, Capitoli 1 e 2 
2Il concetto di vantaggio competitivo e la sua sostenibilità. Posizione, capacità e vantaggio competitivo. La frontiera qualità-costo.Testo 1, Capitolo 3 
3Il contesto interno. Problemi e soluzioni del contesto interno. L'analisi ARC.Testo 1, Capitolo 4 
4Industry Analysis. Analisi di un case study.Testo 1, Capitolo 6 e Testo 2. 
THE ECONOMICS OF COMPETITIVE ADVANTAGE
 ArgomentiRiferimenti testi
1The spectrum of competition and niche marketsTesto 3, Ch. 7 
2Competition in concentrated marketsTesto 3, Ch 8 
3EntryTesto 3, Ch 9 
4Creating and capturing value in the value chainTesto 3, Ch 10, Testo 4 
COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY
 ArgomentiRiferimenti testi
1strategic management in a changing environment.Testo 5, Ch. 11. 
2Strategy in markets with demand- side increasing returns.Testo 5, Ch 12. 
3Teorie del commercio internazionale. Testo 6. 
4Semiglobalization and strategy. The CAGE framework. The Adding Value Scorecard.Testo 7. 

Verifica dell'apprendimento

Modalità di verifica dell'apprendimento

  • FOUNDATIONS OF THE ECONOMICS OF STRATEGY

    Esame scritto.

  • THE ECONOMICS OF COMPETITIVE ADVANTAGE

    Esame scritto.

  • COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY

    Esame scritto.


Esempi di domande e/o esercizi frequenti

  • FOUNDATIONS OF THE ECONOMICS OF STRATEGY

    Business strategy and its components. Relation of strategy to mission, purpose, balues and vision. The strategy process. Competitive advantage and value. Two main routes to competitive advantages. Competitive advantage and capabilities. The cost-quality frontier. Organization design and competitive advantage. Coordination and incentive problems. ARC analysis. Industry analysis.

  • THE ECONOMICS OF COMPETITIVE ADVANTAGE

    Niche markets and product differentiation. Horizontal and vertical product differentiation. DIfferentiation and competition. Product positioning. Oligopoly. Dominant firms. Antitrust. Entry and incumbency advantage. Entry barriers.Packing the product space. Value creation and value capture. Value capture and market power in te value chain. Contracting to create value: the incentive problem.

  • COMPETITIVE ADVANTAGE IN THE GLOBAL ECONOMY

    Industry Life Cycle. Evolution of industry organization. Complementary effects and network benefits. Installed base and tipping point. Strategy in in a Demand-side increasing returns market.