INTERNATIONAL BUSINESS
Academic Year 2022/2023 - Teacher: Antonio D'AGATACourse Structure
Written exam, unless otherwise decided due to the pandemic situation
Required Prerequisites
no prerequisite
Detailed Course Content
Internationalization of firms
Formal and informal institutions
Firm's resources and internationalization
Foreign Direct Investment
Starting international business
Entry strategies
Competitive dynamics
Acquisitions and global strategies
Organization of Multinational Enterprises
Multinational Enterprises and Corporate Social Responsibility
Global value chain
Integrative case studies: SSI Schaefer, McDonald's, Beko
Textbook Information
Peng, M. and Meyer, K. (2019) International Business. Cengage Learning (Third Edition) - Chapters 1, 2, 3, 4, 6, 10, 11, 12, 13,14, 15, 17 and Integrative Cases n. 2,12,13.
Learning Assessment
Learning Assessment Procedures
Six open questions. Time available: two hours.
Examples of frequently asked questions and / or exercises
Formal institutions and the internationalization process
Foreign Direct Investment vs exports
The OLI paradigm
The Multinational enterprise and the Marketing Mix
VERSIONE IN ITALIANO